Mobile phones are a massive part of peoples’ lives today. They help users connect with their friends by call or text; they also enable people to learn, shop, date, and so forth. One might say that modern mobile phones have everything a person needs to go through the day with less stress than before.

Is brick and mortar shopping sufficient to keep retailers afloat? The advent of smartphones makes other shopping avenues ever more lucrative, but how do omnichannel and online marketing fare against traditional outlets?READ MORE