How Visual Storytelling Can Make Your Brand Come to Life
- Digital Marketing
- March 27, 2020
If you want to get people to talk about your brand, you will have to convey a message that resonates with the audience. Yet, the over-crowded market is making this task more challenging with each passing day. After all, the recent branding statistics say that consumers filter through 4,000-10,000 ads per day!
No matter what line of business you are in, the competition will never allow you to rest on your laurels. Nonetheless, visual storytelling could improve your chances of cutting through the noise. That said, let’s see how logos and visuals can help you connect with the customers on a deeper level.
What are the Benefits of Using Logos and Imagery?
Visual storytelling is one of the pillars of digital marketing. As such, this strategy is a must-have in 2020 and beyond. But why is that so? Let’s start from the beginning. For instance, branding statistics show that as many as 90% of purchases are under the direct influence of visual factors.
The reason for this could lie in the fact that the human brain can process images 60,000 times faster than words. So, by improving the visual identity of your brand, you can capture attention and ultimately boost profits. Meaningful logos and visual elements can evoke an emotional reaction, which is the precursor of every purchasing decision.
How to Tell A Story Through Visual Elements
Ever since the dawn of humankind, people loved a good story. The same applies to humans in this day and age. For that reason, marketers and business owners need to develop creative stories and campaigns.
Visual storytelling can get people talking about your brand in a flash. This powerful weapon is excellent for spreading the word about a product or a service. However, you must learn how to use it properly.
For example, it is imperative to be authentic at all times. In other words, your visual should always stay in line with the core values of the company. By doing so, you will reinforce brand trust. After all, experienced marketers know that a loyal customer is ten times more valuable than a single purchase.
Therefore, your goal should be to connect with the audience on a deeper level. Simplicity and minimalist design often do wonders when it comes to communicating a message. Likewise, it is essential to make the visuals intuitive and easy to follow. No matter if you are posting them on social media or as an infographic, the imagery should never be overwhelming.
If you want to tell a compelling story and rise above the noise, you must incorporate some of the principles we listed above. For instance, branding statistics also say that 93% of the top-rated brands use simple and straightforward logos. In other words, these guidelines work!
So, to create brand loyalty and improve retention, consider using visuals together with the content you post. Visual storytelling can capture attention much faster than text. That is why you should never underestimate the power of images and logos.