Video Marketing

Four Benefits of Video Marketing

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  • January 23, 2020

The use of online videos as a marketing method is growing rapidly, with more and more brands using this technique to spread the word about their products and attract customers. The fact that YouTube is the second most used search engine in the world proves that people want to use video as a way to learn and be entertained. Some …

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Email Marketing Facts

Email Marketing Facts

Defined as the act of sending a commercial message, email marketing has been used for quite a long period of time. It was 40 years ago, in 1978, when Gary Thuerk, who worked for Digital Equipment Corporation, sent the first mass email. It was sent to about 400 potential clients and the results were phenomenal as $13 million worth of …

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Types of Blog

5 Types of Blog to Use for Your Business

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  • January 23, 2020

As a business, using a blog can be crucial in gaining leads and building up a relationship with current and future customers. There are many different types of blog posts you can use to draw readers in, each of which come with their own benefits and rewards. In addition to figuring out what type of blog you want to use, …

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instagram marketing tips for business

Infographics: How Businesses Use Instagram Stories

After just two years in existence, Instagram Stories feature is already boasting of 300 million daily users. Started as a direct competitor to Snapchat, it offers businesses a massive reach and great engagement. The 20% of stories posted results in a direct interaction with users. No wonder then that 88% of businesses  plan on increasing their posts to Instagram Stories …

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Email Marketing Onboarding

6 Effective and Cool Email Onboarding Tactics

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  • January 23, 2020

RULES AND TRICKS FOR WRITING A GOOD ON-BOARDING EMAIL A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new subscribers and helps engage them in your mission. The first email in your sequence is crucial because it overcomes skepticism. The challenge …

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